Getting Seen

This week for our blog post, I wanted to focus in on brand and business marketing for just a moment.  We all know that whether we work for someone, or for ourselves, we have to push and pump the business out to whoever can see or hear about it, and hope that our message falls on the right ears.  This is the same outside of business too, if we have a thought or idea that needs validation, or maybe a personal event we want to promote, we have to figure out what medium is best suited to let people know whats up. 

The previous decade saw that TV, Newspaper, and Radio were the big three, but nowadays, social media is where its at.  And, in the social world, we have enourmous opportunities at marketing ourselves.  Much of social media advertising can be bought, but some free content carries worth as well, though it is limited to our primary circles of friends usually.

One place I have found a ton of inspiration for how I handle social, and how I find the gusto to get it rolling, is marketing expert Gary Veynerchuck.  Gary Vee, as he is often referred to, has an incredible back story, and loves to tell it.  He's super confident, and more than anything, super right.  About it all. His social advice is second to none, and his marketing firm is over 500 employees strong, so that says something towards their effectiveness and success.  Another nice thing to note regarding Gary, is that much of his content is free through his podcast.  And his books don't suck either.

Regardless of where you find inspiration, let me throw a few points out there.  Some that I have picked up from Gary, some from other resources, and some just learning on my own.

-In social, what matters is Depth, not width.  Too many people want a million "likes" on their page.  If not one person is engaging, all those likes wont matter.

-Content is king in digital marketing.  If all you do is sell sell sell, you are quickly going to loose your audience.  Talk about what matters in your industry or community if you really want to stick and engage.

-Team up!  If you do work for another biz, you need to make sure that collabo gets put out there, and that both of you get to engage each others audience from it. 

-Use Hashtags!  And make sure to use ones that make sense in what you do, and your industry.  Then, also take some risks, and engage with quirky and less sought out versions of more popular hashtags.  #crossfit may have a million posts, #crossfitgirls a half a million, but #crossfitbootyshorts may get a much smaller audience going, that you can target more directly.  Though, all of those would be included in my selling of an item targeted at that market.

-Get employees and friends involved.  If you can't get at least those people behind you, your product or business may actually suck.  If you have 500 facebook friends, and can't sell 500 tees, you might have a problem.  Family and friends are super supportive generally, and if you have a great circle, don't be afraid to ask for content or shares.  A picture with your product, or a recommendation from them goes a long way in scoring th enext client.  And, you'd probably do it for them.   Unless their product sucked...

Ok, thats it for now, but more later.  

To learn more about how your project can be made even better, reach out to us at orders@definitionindustries.com and lets get a quote started.  We will go over your options, and take the time with you, so that you make the best decision for your project, that ends with an awesome feeling product, printed perfectly, at a great price, and delivered on time.

-Charlie Veuleman
www.definitionindustries.com